This will help with the impulse buys…….
Have you ever bought something because you liked the look of it and then, when you got it home or a few days or weeks later become bored or disinterested in it?
That initial allure in the shop fades and it becomes another impulse purchase that becomes clutter.
Well, according to an article in Scientific American Mind in the July / August 2011 issue, there’s a reason for that.
Research undertaken by 2 psychologists – Piotr Winkielman at the University of California, San Diego and John T Cacioppo at the University of Chicago undertook research that showed that the easier it was for someone to identify an object, the more the person liked it. How did they know? By recording minute changes in the persons ‘smile’ muscles.
What they also found was that the shape of an item matters. Sad people preferred things they had previously seen, and cheerful people were indifferent. They therefore concluded that familiar forms are reassuring for us, or give us a sense of security in an ‘unsafe environment’.
All this explains our impulse buys that become clutter.
(15/10/2011)